Umbro International
Leading a small management team, I ran the acquisition of Umbro from Nike Inc. and subsequently the transformation of the global brand and culture. Along with the team in Manchester, UK, we built a unique Umbro global sourcing entity to drive cohesive international product launches. I was responsible for the strategy and execution of the product and marketing plan that re-established the brand in the English Premier League and resurrected Umbro in Latin America.
