Starter Brand
My team and I were responsible for the strategic re-launching of the premium Starter Black Label with partnerships in the NBA, NFL and MLB. The launch was a tremendous success. After years of being dormant, Starter was back in Foot Locker, Dick’s Sporting Goods and high end fashion boutiques. This successful authentic re-launch of Starter Brand supported the Starter Athletic brand generating over $500M of retail sales at Walmart.
