A Brand Foundation emanates from every touch point in your company. All of the decisions you make as a company should pass through the lens of your brand. A Brand Foundation influences assortment, distribution, marketing, operations, HR policies, financial reporting and technology. I will work with you and your team to create an actionable Brand Foundation consisting of Mission, Vision, Value Proposition, Brand Ethos and Tagline. It is my experience that you, your team, and your customers will have a greater, more meaningful connection that will result in better financial performance and customer satisfaction when your brand has a strong, easily communicated foundation. We have created A Brand Foundation at every Company I’ve been with. It’s collaborative, fun, and highly effective.
