Licensing

 

Whether you are the owner of Intellectual Property or License these rights, we bring the experience necessary to enhance your brand while increasing your revenue and profitability. I have spent more than 8 years as a Licensee of Everlast, Converse, MTV, the Grateful Dead, Pink Floyd, and David Bowie. I was the CEO of Everlast Worldwide, Inc. , a Licensor, when we grew our licensing royalty and profitability by over 300% in 5 years. We build customized merchandise and marketing direction for licensees and licensors and proprietary approval processes that simplify the communication and ensure proper approvals of product and marketing between the parties. I’ve also represented Umbro and Starter in licensing deals around the world. I am currently working with Section119 to maximize their e-commerce licensed business with many great bands; including the Grateful Dead. We have represented brands and manufacturers, building win/win relationships that increase the customer’s emotional connection; providing premium product and brand experience at every touch point.